Meet Mercedes DIGITAL – the digital press conference taken further

New digital news format for media representatives

On May 25th , 2020, Mercedes-Benz will launch an innovative news format on its Mercedes me media digital platform to provide media representatives with comprehensive information about the latest technological innovations, new products and corporate developments, even in times of social distancing. The Meet Mercedes DIGITAL series will be similar to a news broadcast – presenting a current topic at regular intervals, shedding light on background information and letting experts have their say. The moderated programmes offer talks in the studio and reports from production plants or test tracks. In addition, in-depth information on each topic will be made available for download in the form of videos, graphics, press releases and images. In addition, there will be the opportunity for dialogue with Mercedes-Benz experts on selected topics. The various episodes of Meet Mercedes DIGITAL and all accompanying content will be published in a media special at media.mercedes-benz.com/meetmercedesdigital. In order not to miss an episode, media representatives can already register for push notifications starting now.

"Special times call for special approaches – that's why we’ve developed Meet Mercedes DIGITAL, an innovative news format to provide media representatives with comprehensive and detailed information

about news relating to our brand and our products," says Katja Bott, Head of Global Communications Mercedes-Benz Cars & Vans. "Such a format can certainly not replace personal exchange. However, in times of international travel restrictions and the absence of live events, we try to exploit all technical functionalities of our already established and proven Mercedes me media digital platform. This enables us to prepare and offer information that we would otherwise share in discussions with media representatives at our events in a dedicated and varied way."

Kickoff on May 25th with Ola Källenius and insights into battery production in Kamenz (Germany)

The first episode of "Meet Mercedes DIGITAL: Executive Update" on May 25th, 2020 looks ahead: in addition to the restarting of vehicle production, the focus is on the ambitious future goals ofMercedes-Benz and offers an outlook on the next steps and measures. Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, provides information on the current situation and reflects on the milestones already achieved in "Ambition 2039" on the way to becoming a CO2-neutral company. In addition, Jörg Burzer, Member of the Board of Management of Mercedes-Benz AG, responsible for Production and Supply Chain Management, will provide exclusive insights into battery production in Kamenz near Dresden (Germany) for the first time.

The second episode of "Meet Mercedes DIGITAL: Welcome to the E-Class Family", presents a world premiere. For the first time, media representatives will be able to experience digitally the new E-Class Coupé and the new E-Class Cabriolet. Several more episodes of Meet Mercedes DIGITAL will be released in the coming weeks.

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